One of the oldest surfing locations in Ireland (probably). Has quite a bit of history, and is one of the most "go-to" spots for people in the area. Typically, it gets very busy with learners in the summer months, with the main beach break being quite full of people. I think it's because there are actually a few different surf shops all operating out of the same area, hence why so many learners can be out at once.
For surf shops and rentals, you'll have a ton of options. To name a few, Ollie's Lahinch Surf Centre, Ben's Surf Clinic (who also run a webcam!), The Green Room and "Ireland's oldest surf shop" - Lahinch Surf Shop. Probably one of the most covered areas in all of the west coast.